Willie was a joiner and cabinetmaker. Willie Abraham purchased an established joinery factory. Through manufacturing caskets, he became involved in providing funeral services.
Willie rode his push-bike from Stratford to New Plymouth in 1924 to make the necessary arrangements for his first funeral service, he set a standard of excellence that we continue today.
Willie came to Matau, Taranaki from Christchurch with his family in 1891 when he was 11 years old.
He married his wife Lily in 1908 in Stratford, they had four daughters. Unfortunately, his wife died at the young age of 43 in 1930, leaving Willie to raise four daughters on his own.